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About Me
From an early fascination with visual storytelling to a deep interest in how brands shape emotion and identity, my journey has always centered on the connection between design and strategy. With a background in graphic design and luxury brand management, I focus on creating digital experiences that are both visually refined and conceptually meaningful. Grounded in research and guided by strategic thinking, my work bridges creativity and analysis to help brands communicate, connect, and evolve in the digital age.I’m passionate about bringing strategic insights to life through refined visual storytelling, creating experiences that engage both the eye and the mind.
Education
MA | Savannah Collage of Art and Design
2023-2025
Financial Reporting and Analysis, Advertising, Suply Chain Management, Global Distribution
BFA | Hubei Institute of Fine Art
2019-2023
Brand Identity Design, Web & UI Design, Typography, Digital Imaging，Layout & Page Design
Skills
Marketing & Strategy Skills
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Data Analysis, Market Research & Consumer Insight, Marketing Strategy, Creative Direction & Content Development, Visual Storytelling, Digital Marketing & Social Media, Cross-Cultural Communication, Project Management & Collaboration
Design Skills
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Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
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Strong sense of typography, color theory, and layout design
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Experience creating brand identities, packaging, and marketing collateral
Technical Skills
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Microsoft Excel, Word, PowerPoint; Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Adobe Media Encoder, and Figma.
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