Brand Extension Strategy

This project explores a strategic brand extension for Chanel through the launch of Chanel Café, an immersive lifestyle-focused space designed to deepen customer engagement beyond fashion and beauty. Targeting Millennials and Gen Z, the café combines luxury, sensory experience and digital storytelling to enhance brand loyalty. Positioned in high-traffic luxury districts, Chanel Café aims to offer social media-worthy moments, drive boutique visits and create new revenue streams through exclusive merchandise and cross-promotion.